“People who run ball clubs think in terms of buying players. Your goal shouldn't be to buy players. Your goal should be to buy wins. In order to buy wins you need to buy runs.”
Moneyball

It was the same data. Billy Beane and Paul DePodesta, especially Paul, simply asked new questions. They got insights into player performance that no one else had. And they changed the game forever.
Our Customer's go about their life as usual. We simply ask a very different set of questions of the data they share with us. And the answers give us perspectives that make us uniquely efficacious.
That's why we call it a smarter way of doing things.